Nefertiti A. Strong

Co-Founder, COO

Meet Nefertiti A. Strong, the founder of XRAGENCY.CO a woman who exudes vitality and has a deep connection with nature. Originally from Chicago, she now resides in Los Angeles and began her career in the entertainment industry as a rapper at the young age of 17. With over a decade of experience in the industry, Nefertiti has collaborated with renowned names in art, film, and music. She has produced an award-winning short film, Phase 5, which was screened at the Sundance Film Festival in 2004, and directed concerts for big names like Nelly, Ice T, and Juvenal of Cash Money.

One of Nefertiti's greatest strengths is her ability to create innovative content for music, celebrity-branded products, and film. She has honed her skills in various positions, allowing her to offer a diverse approach while maintaining her core values with passion, enthusiasm, and sound knowledge. Having lived in Europe for the past nine years, Nefertiti has learned a new way of communication and has had the pleasure of working in alignment and partnership with strong partners. Currently, Nefertiti is the Head of Business Development for Unlimited, a department focused on celebrity product development, aligned with Square-o-n-e Entertainment. Her expertise is in new technologies, music, web3, wearables, sustainability, fashion, natural beauty, food and beverage, NFT utility, and the circular ecosystem of creative story-driven engaged ideation for unique products to market.

Co-Founder, CEO

20+ years of creative independency as a Creative Director, Photographer/Videographer, DoP, Cutter, Graphic Designer and interdisciplinary Researcher for SMEs and MNCs, Saskia N. Betz transformed all insights, experience and skills into fractional Chief Marketing Officer and Head Of Business Development Roles; creating, managing and leading radical new and goal-driven visual communication and Go2Market strategies, entire Multi-Media-Marketing-, Brand- and Product Campaigns and -(Re)launch ... evolving beyond Creativity into Entrepreneurship and Technology; focusing all creative power on decentralized, beneficial A(G)I, Robotics, Web 3.0, CPSSs and Cybersecurity.

Because we are a dream team! We are the audience of many leaping one dimension into the presence of technology. We are service providers who have been clients. We know what it takes to create the branded story to deliver your ideas. We accept the challenge of implementing expertise in the ever-changing marketplace of Web3. Our strengths are building, crafting, and implementing executions needed to express your artistic vision to life.

We merge our international and long-time existing IRL networks with creative technologies and XR experiences for Clients and Brands. We work with brands worldwide to transform their stories into platform-agnostic rich XR media content. We draw upon our depth of experience in the entertainment industry to creatively develop IP and XR assets in partnership with that IP into Web 3.0.

We've developed high-quality content, and distributed content to platforms with significant reach. In the end, the brand's experience and image transference without seeming on the nose or didactic, all while partnering with A-List talent and vetted tech to boost visibility and impact.