Why XRAGENCY exists

Nefertiti A. Strong is Co-Founder, Chief Visionary Officer, and Chief Operating Officer of XRAGENCY, where she leads strategy, operations, and execution across AI, Web3, and media ecosystems. She also operates across marketing and initiatives, aligning product, narrative, and distribution into scalable systems.

A Grammy-nominated hip-hop artist turned producer and director, her work spans Sundance-screened film, live concert direction, and multi-platform media production. With over three decades of experience across entertainment and emerging technology, she brings a cross-disciplinary approach to building and deploying new media and AI-driven systems.

At XRAGENCY, Strong oversees end-to-end delivery across developer ecosystems, AI programs, and media pipelines—translating strategy into execution through structured roadmaps, KPIs, and repeatable frameworks. Her work focuses on creating applied pathways from education to real-world deployment, particularly across AI and decentralized technologies.

She leads initiatives such as BeyondTheCode.ai and works closely with SingularityNET and global partners to document and activate developer ecosystems across Africa and India. Her approach integrates media, infrastructure, and community to support adoption at scale.

Her domain experience spans entertainment, Web3, and consumer products, with a focus on inclusion, access, and building systems that enable broader participation in AI and digital economies.

 Saskia N. Betz is Co‑Founder, Chief Executive Officer and Chief Marketing Officer of xR Agency — is a technology‑driven creative leader and certified CompTIA Security+ professional, ensuring cybersecurity and compliance are woven into every client engagement at the executive level.

With over two decades of experience in photography, visual direction, advertising, cross‑border brand strategy, and emerging technologies, Betz merges artistic fluency with technical precision - serving celebrities, brands, agencies and clients such as BMW, Siemens, Forbes, GettyImages, A&Tnetworks, Puma, Loccitane and many more. Her evolution from independent photographer, DoP roles and Creative Director to managing global campaigns in CMO roles and co‑founding an new technology-based agency gives her an end‑to‑end spectrum of creative production, data integrity, and the technical frameworks behind blockchain, Web3, and AI ecosystems.

As CEO, she defines corporate strategy, oversees global operations across international hubs, and steers partnerships, revenue, and risk governance. In her CMO role, she designs brand architectures that unite cinematic storytelling with data‑driven audience insights.

Committed to uniting human-first, climate-friendly creative ambition with information‑security discipline, Betz champions ecosystem‑level thinking for sustainable, future‑proof innovation.

Rosy leads Partnerships where she connects frontier technologies, global builders, and decentralised talent ecosystems into real-world impact. With a background spanning growth marketing, client delivery, and global CX strategy, she operates at the intersection of storytelling, technology, and emerging markets.

She holds a Master’s degree in International Business and is a Climate Change Fellow, bringing a systems-level understanding of how technology, capital, and sustainability must move together to shape the future. Her work is driven by a deep belief that innovation should not only scale, but serve especially in regions and communities often left out of global progress.

Rosy builds partnerships across the United States, Europe, Asia, and Africa that don’t just grow platforms, but unlock human potential and  is responsible for shaping strategic alliances, creator networks, and institutional collaborations that bring together founders, AI researchers, and local builders into ecosystems that can ship, learn, and grow together.

Sheila Wanjiru is a Business Development leader with four years in the Web3 and AI ecosystem, specializing in pipeline building, deal flow, and go‑to‑market execution. She has worked with startups, infrastructure providers, and institutional stakeholders to design commercial models, structure strategic deals, and turn early‑stage technology into revenue‑generating products and programs. At XR Agency, she focuses on originating and closing high‑value opportunities and building scalable initiatives that grow the business and expand the ecosystem across Africa.

Sheila leads business development around AI and developer training pipelines with universities and accelerators—running a 6‑month incubator in India and launching a 12‑month incubator in Kenya—while connecting institutions and investors to trained talent, applied research, and deployable projects.

Richard E. Pelzer II is a cultural producer and executive producer with over two decades of experience building intersectional platforms at the crossroads of art, design, community, and commerce. As Founder & Executive Producer of the Harlem Fine Arts Show and Founder of HarlemCLX, he is known for curating high-impact cultural experiences, fostering cross-sector partnerships, and advancing inclusive creative economies rooted in Harlem with global reach.

Community is our SuperPOWER

Website: HarlemCLX.com