Why XRAGENCY exists

Nefertiti A. Strong is Co‑Founder, Chief Vision Officer, and Chief Operating Officer of XRAGENCY, where she leads both the firm’s strategic direction and end‑to‑end operational execution across AI, Web3, blockchain and immersive media programs. A a multi-faceted genius, former Grammy‑nominated hip‑hop artist turned award‑winning producer, director, and cultural architect, she brings over three decades of experience in entertainment, brand strategy, and emerging technology to her C‑suite leadership and held also roles as CMO.

As operational head, Strong oversees global delivery for XRAGENCY’s XR and IRL strategies, DevRels, metaverse builds, NFT campaigns, and multi‑platform media initiatives, managing cross‑functional teams of creatives, technologists, and producers from concept through launch and post‑launch growth. She is responsible for translating executive vision into roadmaps, KPIs, and repeatable processes that move clients from Web2 assets to Web3 architectures, ensuring projects are scoped, resourced, and executed with measurable traction and governance.

Strong’s background spans celebrity product development, experiential campaigns, and circular‑economy consumer brands and products, with domain expertise in music, Web3, wearables, sustainability, fashion, natural beauty, food and beverage, and NFT utility. She has produced Sundance‑screened film work, directed concerts for major recording artists, and currently steers initiatives such as BeyondTheCode.ai and XRAGENCY’s partnerships with leading AI and blockchain ecosystems, aligning culture, technology, and operations into one integrated growth engine.

Co‑Founder, Chief Executive Officer, and Chief Marketing Officer of XRAGENCY—holding a CompTIA Security+ certification, ensuring that cybersecurity and compliance are embedded at the executive level across every client engagement.

With over 23 years of professional experience spanning photography, visual direction, advertising, cross‑border brand strategy and deep tech, Betz brings a distinctive combination of creativity and technical rigor within her leadership. Her career arc - a 20+ year career development as independed photographer, creative director, DoP roles and to managing major international campaigns as CMO, AI and cybernetwork co‑founding XRAGENCY - gives her a full spectrum practitioner's understanding of content production, post‑production, data‑integrity, cybersecurity demands and clarity of technical requirements for blockchain-, Web3- and AI‑driven ecosystem architecture.

As CEO, Betz sets corporate strategy, manages global operations across XRAGENCY's hubs in Munich, Los Angeles, New York, Nairobi, Addis Ababa, Chennai, and Singapore, and holds ultimate accountability for revenue, partnerships, and risk management. In her CMO capacity, she architects go‑to‑market and brand positioning frameworks that fuse cinematic visual storytelling with data‑informed audience strategy - drawing on a client experiences that includes BMW, Red Bull and Puma among others - and applies the ecosystem‑thinking approach to sustainable consumer products and circular‑economy commerce.

She is commitment to building systems where creative ambition and information‑security discipline operate as one beneficial and integrated standard.

Rosy leads Partnerships where she connects frontier technologies, global builders, and decentralised talent ecosystems into real-world impact. With a background spanning growth marketing, client delivery, and global CX strategy, she operates at the intersection of storytelling, technology, and emerging markets.

She holds a Master’s degree in International Business and is a Climate Change Fellow, bringing a systems-level understanding of how technology, capital, and sustainability must move together to shape the future. Her work is driven by a deep belief that innovation should not only scale, but serve especially in regions and communities often left out of global progress.

Rosy builds partnerships across the United States, Europe, Asia, and Africa that don’t just grow platforms, but unlock human potential and  is responsible for shaping strategic alliances, creator networks, and institutional collaborations that bring together founders, AI researchers, and local builders into ecosystems that can ship, learn, and grow together.

Sheila Wanjiru is a Business Development leader with four years in the Web3 and AI ecosystem, specializing in pipeline building, deal flow, and go‑to‑market execution. She has worked with startups, infrastructure providers, and institutional stakeholders to design commercial models, structure strategic deals, and turn early‑stage technology into revenue‑generating products and programs. At XR Agency, she focuses on originating and closing high‑value opportunities and building scalable initiatives that grow the business and expand the ecosystem across Africa.

Sheila leads business development around AI and developer training pipelines with universities and accelerators—running a 6‑month incubator in India and launching a 12‑month incubator in Kenya—while connecting institutions and investors to trained talent, applied research, and deployable projects.

Richard E. Pelzer II is a cultural producer and executive producer with over two decades of experience building intersectional platforms at the crossroads of art, design, community, and commerce. As Founder & Executive Producer of the Harlem Fine Arts Show and Founder of HarlemCLX, he is known for curating high-impact cultural experiences, fostering cross-sector partnerships, and advancing inclusive creative economies rooted in Harlem with global reach.

Community is our SuperPOWER

Website: HarlemCLX.com